Prime Focus has delivered post-production and 3D conversion services for a new Omega promotional campaign for the Sochi Winter Olympics. Omega are the Official Timekeeper at Sochi 2014, and have introduced new timing equipment to be used throughout the Games, including a new, more accurate and reliable electronic starting-signal system, which will replace the traditional starter’s gun.

Commissioned by production company ‘Quite Frankly’, the Prime Focus Commercials division in London delivered post services for the campaign, including 3D particle simulation work to create the shattering ice effects, stadium screen replacements, clock graphics and lens flares.

Prime Focus CG Supervisor Andy McNamara said: “The footage was beautifully shot using a combination of cameras including the Phantom Flex for the graceful slow-motion shots of the skaters. The film already looked fantastic, so our job primarily was to seamlessly enhance what was already shot in camera and augment it with elements such as banners, clocks, graphics and optical flares. Many of the close-up shots of the blades hitting and travelling along the ice didn't have enough impact, so we created additional CGI ice-shard and particle elements to enhance the drama and give some depth to the shots.”

Prime Focus World’s London-based View-D™ division handled the stereo conversion of the spot. Stereographer Barry O’Brien advised director Tim Frewer and DoP Simon Hawken on how to best shoot for the conversion, and supplied a 3D version of the storyboard to help guide their decisions on set.

“These early discussions really paid off in creating a film perfect for 3D,” said Barry. “Our involvement started at the storyboard stage, and continued through edit and grade. By collaborating so early in the process, we were able to help ensure that the spot looked fantastic when converted to 3D.”

The Quite Frankly team commented: “It was great to work with Prime Focus. Their expertise in both VFX and 3D was invaluable. Their involvement before the shoot started ensured we got the best out of every single shot, resulting in a beautiful film.”

PFW converted 47 shots for the campaign, which will be used throughout the 22nd Olympic Winter Games, running from 7 to 23 February in Sochi, Russia, and subsequently throughout the world.



Production Company: Quite Frankly
Director: Tim Frewer
DoP: Simon Hawken
Producers: Adam Lyne, Claire Goodwillie

PFW Scope of Work: 3D Conversion, 47 shots

Prime Focus World
Stereographer: Barry O’Brien

Prime Focus Commercials
VFX & CG: Andy McNamara
2D Lead: Scott Simmonds
Nuke Artist: Alex Balmer
Baselight Grade: Tom Russell
Producer: Sara Beckman