Hollywood film marketing strategies catching on in Bollywood

It seems that the Hollywood practice of promoting films way before their theatrical release dates is catching on in India. 

'Mumbai-based Eros International Plc has already launched a multi-pronged strategy to market film director Sanjay Leela Bhansali’s Bajirao Mastani, to be released in December. Yash Raj Films Pvt. Ltd is implementing an elaborate plan for Fan, starring Shah Rukh Khan, which is slated for release in April 2016' writes Lata Jha in an article on LiveMint.com.

Read the full article on LiveMint.com

 

Actor Ranveer Singh as Peshwa Bajirao in ‘Bajirao Mastani’. Eros International has drawn up a three-pronged approach for the film and based the strategy on the movie’s director Sanjay Leela Bhansali’s opulent vision.

Actor Ranveer Singh as Peshwa Bajirao in ‘Bajirao Mastani’. Eros International has drawn up a three-pronged approach for the film and based the strategy on the movie’s director Sanjay Leela Bhansali’s opulent vision.