Director Duncan Jones on the Marketing of 'Warcraft'

There are a slew of video game inspired movies heading our way, including Assassin's Creed, Uncharted and, perhaps most excitingly, Warcraft from Moon director Duncan Jones.

Warcraft would seemingly have a ready-built audience of fans who love the game, but that audience won’t be enough by itself to generate the kind of box office numbers that a film of this scale (and budget) needs, writes Over the next year, Legendary Pictures will face the challenge of trying to market the film to an audience who aren’t familiar with the source material - as Duncan Jones is only too aware.

Talking to fans on Twitter, Jones wrote: "We’re trying to work out how best to let people who don’t play the game know that this is a film they’ll genuinely want to see. You know as well as I do, game to film adaptations have a checkered past, but I’m proud of this beast. It’s unique. It’s something special.”

Following the suggestion that Legendary release two trailers, with one showing the story from the perspective of the orcs and the other showing it from the view of the human camp, Jones replied, “I love that idea. Have pitched it myself.” So that may be something to look forward to once the trailers start showing up.

Warcraft opens in US and UK theaters on March 11th, 2016.

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