Namit Malhotra will be a keynote speaker at inaugural FICCI FRAMES US

FICCI FRAMES, South Asia’s largest media and entertainment industry convention, is organizing its first ever overseas event in Los Angeles, titled ‘The Future of Media and Entertainment: Building A New Age Global Ecosystem - Challenges and Opportunities: US, India and the World’.

The day-long conference will discuss the future of entertainment amidst the 360-degrees ‘disruption’ by the digital world on 30th September 2014 at the University of South California (USC). Namit Malhotra, Founder, Executive Chairman & Global CEO of Prime Focus will be a keynote speaker at the event and will talk on ‘New Reality: Is Today’s Back Office Tomorrow's Front Office?’ Indian industry body FICCI (Federation of Indian Chambers of Commerce & Industry) is organizing the event under the mentorship of internationally renowned film-maker and director Shekhar Kapur, and in association with well-known law firm Nishith Desai Associates.

FICCI FRAMES US will be held to coincide with Indian Prime Minister Narendra Modi's visit to the US, and promoting 'people-to-people' contact will be an important agenda in his talks with US President Barrack Obama.

Prime Focus will share the platform with many prominent speakers from companies such as Warner Bros., Disney, Dolby and Microsoft, and renowned creative leaders from the Indian film industry such as Shekhar Kapur, director Rakeysh Om Prakash Mehra, Academy® Award winner Resul Pookutty, as well as the deans of UCLA and USC.