Prime Focus World and Double Negative Announce Merger


We are delighted to confirm the merger of Prime Focus World (PFW) and Double Negative (DNeg) in an agreement that will create the world’s largest independent VFX, stereo conversion and animation company serving the Hollywood film industry.

DNeg’s management team of Alex Hope (Managing Director) and Matthew Holben (CEO) will lead the new VFX business, which will trade under the ‘Double Negative’ brand. In addition to its London and Singapore facilities, the company will open Double Negative Vancouver in the autumn, and have complete access to PFW’s production and technology infrastructure in India.

Said Alex Hope:

"Our new relationship with Prime Focus World combines fantastic opportunities to grow our business with the freedom to continue to manage Double Negative in the way we always have: providing a great creative environment for our artists and producing ground breaking effects for our clients."

Prime Focus World’s highly successful and market leading stereo 3D conversion offering and fast growing animation business will be unaffected by the merger, and will continue to trade under the Prime Focus World banner.

Talking of the merger, Prime Focus founder and global CEO Namit Malhotra said:

“Prime Focus has proven over the last five years the undeniable benefits of global collaboration: the flexibility of working in different time zones; the coming together of creative talent from across the globe; and the ability to leverage tax incentives. We can now bring this together with Double Negative’s unquestionable creative excellence to build a truly formidable offering.”

Both PFW and DNeg have an action-packed summer line up. PFW kick started the season with its work on Maleficent and Edge of Tomorrow. It is also the lead conversion house and a VFX provider on Transformers: Age of Extinction and the exclusive stereo VFX partner on Sin City: A Dame To Kill For. PFW is involved in almost half of all releases from the mainstream studios this summer.

DNeg has delivered stunning visual effects for high-profile blockbusters such as Godzilla, Christopher Nolan’s Interstellar, Jupiter Ascending from Andy and Lana Wachowski, Ridley Scott’s Exodus: Gods and Kings, and Brett Ratner’s Hercules, among others. The company has also confirmed the latest projects to be added to its current roster of shows - Terminator: Genesis, Insurgent, Grimsby, Ant-Man and Batman vs Superman: Dawn of Justice.


For more on news of the merger, follow the links below:

'Prime Focus World merges with effects studio Double Negative' - The Los Angeles Times

'Visual Effects Giants Prime Focus World, Double Negative to Merge' - Variety

'VFX Shakeup: Prime Focus World, Double Negative to Merge' - The Hollywood Reporter