PFW wins Apollo Award for 'White House Down' VFX

Prime Focus World has been honored with a coveted Apollo Award for ‘Best Visual Effects’ for its work on Roland Emmerich’s White House Down. The award was presented at a ceremony at Broadcast Asia 2014, at Marina Bay Sands, Singapore.

Led by VFX Supervisor Alex Pejic in London, the PFW team delivered 326 visual effects shots for the movie working across London, Mumbai and Vancouver.

Merzin Tavaria, Co-founder & Chief Creative Director, Prime Focus World, commented: “To be recognized on a global platform for the work we do reinforces our team’s motivation. White House Down was unique in the sense that of the 326 shots we did, approximately 40 percent were dedicated to a single ‘chase’ sequence, in which the presidential limo is pursued across the White House gardens by terrorists in SUVs. It was absolutely wonderful to work with Roland Emmerich. I congratulate our global VFX team for proving yet again that we have the most creative artists, and thank them for their endless efforts put in to make this a success”

The Apollo Awards recognize the top talent from broadcast, production and post-production industries, for their technical and creative excellence. Of the 165 submissions received, 42 entries made the final cut after careful review by a panel of judges, known for their extensive technical knowledge, critically acclaimed creativity, and years of experience in the media and entertainment industry. The results were tabulated and audited by international auditing firm PricewatehouseCoopers.