Prime Focus Technologies, the technology subsidiary of Prime Focus, has announced that it has signed a definitive agreement to acquire DAX, a leading provider of cloud-based production workflow and media asset management applications to the entertainment industry.
This acquisition gives PFT ownership of DAX’s patented technology and products, including the Primetime Emmy® award winning Digital Dailies solution which is the de-facto industry standard in television production. The acquisition also sets the course for PFT’s strategic expansion in North America. PFT will significantly enhance the value proposition to DAX’s marquee customers including major studios and broadcast networks (Warner Bros. Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Relativity Media, Legendary Pictures, Fox Television Studios, A&E, Showtime, Starz Media and Lionsgate) and many independent production and distribution companies.
“Our vision is to build the best enterprise platform for Production on the Cloud by taking a fresh look at media workflows through the lens of a studio that wants to efficiently collaborate across divisions with its entertainment content before, during and after the production phase,” said Ramki Sankaranarayanan, Founder and CEO, PFT. “Digital Dailies is one of the first significant entry points to Production on the Cloud. PFT’s CLEAR Media ERP platform, combined with DAX’s team and products, will accelerate the realization of this vision”.