StudioCanal rolls out 'Non-Stop' with Global Day and Date Release

Variety has exclusively revealed that StudioCanal, Europe's largest film producer and financier, is releasing Non-Stop with an (almost) day and date worldwide release - a distribution practice that Variety believes very few non-Hollywood majors can match. 

The film rolls out first in France on Feb 26, to be followed by the UK release on Feb 28. It also opens in the US on Feb 28, where StudioCanal have sold the movie to Universal Pictures.

Variety refers to the release strategy as a 'coming-of-age' for the company. StudioCanal Chairman and CEO Olivier Courson commented that Non-Stop was "the first big StudioCanal production to be fully financed by StudioCanal with (almost) same-time worldwide release".

Read more at Variety

 
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