Prime Focus World receives $53 million equity investment.

Prime Focus World, N.V. (PFW), the creative services division of Prime Focus Limited (PFL) (BSE code: 532748), announced today the receipt of a $53 million equity investment. The investment deal will be deployed in two phases: $38 million committed in the first phase and $15 million in a second transactional phase, both of which are
designated for strategic growth. This enterprise valuation is $300 million on Prime Focus World.

The capital raised will be used for the build out of the global creative services platform and nearterm strategic acquisitions that expand PFW's position as a global leader providing visual effects, animation, and stereo View-D™ conversion creative and technical services to major studios and filmmakers around the world.

“We are delighted to have found a like-minded financial partner in Macquarie as we continue to execute on our strategy of global growth for our company and shareholders,” said Namit Malhotra, founder and Chief Executive Officer, Prime Focus World, N.V. “In the past five years, our business has gained tremendously through expansion of our product offerings and entrance into new markets. Combined with the backing we have received from our other financial partners, AID Partners Capital and Suntrust, the investments will allow Prime Focus World to continue to expand and diversify our creative and technological offerings around the globe.”

Macquarie Capital, the advisory, capital raising and principal investing arm of Macquarie Group (ASX: MQG; ADR: MQBKY), made the investment to Prime Focus World and provided advisory services to PFW's parent company, Prime Focus Limited. In addition to the funding from Macquarie, Prime Focus World also secured $10 million from China’s AID Partners Capital in March. Coupled with a recent investment of $70 million from Standard Chartered Private Equity in Prime Focus Limited (PFL), these investments illustrate strong confidence in the business strategy and growth prospects for the overall group.

Namit added, "After having made an initial investment of $43million in 2008 to build out our global platform we have transitioned and become a business where today our shareholders are seeing a seven times increase in value, while most companies have found it hard to keep pace with the changing times. The investments validate our global ambition to become a world leader while continuing to create greater value for our shareholders.”


About Prime Focus World, N.V.

Prime Focus World ("PFW"), a subsidiary of Prime Focus Limited, provides 2D to 3D conversion, visual effects and animation services for major media and entertainment companies. PFW has brought its expertise to many wide release Hollywood films, including the The Great Gatsby and upcoming White House Down and World War Z. Some previously released films include Men in Black 3, Star Wars: Episode One – The Phantom Menace, Dredd 3D, Total Recall, Tim Burton's Frankenweenie, Harry Potter and the Deathly Hallows: Part 2, Narnia: The Voyage of the Dawn Treader, Resident Evil: Retribution, Green Lantern, Immortals, Wrath of the Titans, Mirror Mirror, Transformers: Dark of the Moon and Avatar. Prime Focus World has global operations with a presence in key centers of creative content production – Los Angeles, New York, London, Vancouver and Mumbai with the opening of Beijing offices scheduled for late 2013.

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About Prime Focus Limited

Prime Focus Limited, parent company of Prime Focus World, is a global leader in media and entertainment industry services employs over 4,500 professionals in 19 facilities across 3 continents and 4 time zones. PFL provides end-to-end creative and technical services including visual effects, stereo 3D conversion, video/audio post-production, digital content management and distribution, Digital Intermediate, versioning and adaptation, and equipment rental to the Film, Broadcast, Advertising and Media industries. Prime Focus is behind path breaking technologies like CLEAR™ (Hybrid Cloud technology enabled enterprise digitization platform) and View-D™ (stereoscopic 2D to 3D conversion). Leveraging our Global Digital Pipeline and pioneering delivery model WorldSourcing® we partner content creators at every stage of the process ensuring work flow efficiencies, cost optimization and creative enablement. Listed on the BSE and NSE of India and UK LSE’s AIM, Prime Focus has operations in Los Angeles, New York, Vancouver, London and Mumbai.

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*WorldSourcing, CLEAR and View-D are registered trademarks of Prime Focus Limited.

Note: Certain statements made in the document may be forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties like government actions, economic developments, technological risks, and many other factors that could cause our actual results to differ materially from those contemplated by the relevant forward-looking statements. Prime Focus Limited will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.