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Prime Focus has made four new appointments to its Broadcast, Commercials and Content Services divisions in London.

Sue Mitchell joins as Commercial Director of Content Services; Róisín McKeniry arrives as Operations Manager and Juliet Gonsalves joins as Senior Producer, both at the Broadcast division; and Nicola McDermott moves from within the group to the Commercials division, where she will continue as a Producer.

Sue Mitchell will oversee the Content Services sales strategy for the UK business in duplication, encoding, film mastering and archive restoration services, whilst also exploring opportunities for digital delivery and global content services contracts utilising CLEAR, the Prime Focus' web-based media asset management system. Róisín McKeniry will be responsible for the day-to-day operational management and infrastructure of the 58 Old Compton Street Broadcast facility, while Juliet Gonsalves and Nicola McDermott will be building on their already extensive client lists within the broadcast and commercials sectors respectively.

"The attraction for me joining Prime Focus is working with a highly knowledgeable and efficient team, who deliver a service second to none" said Sue Mitchell. "Prime Focus clients’ enjoy a friendly bespoke service with scalable global capabilities; we can therefore manage content for small businesses right through to some of the largest organizations in the world."

Sue joins Prime Focus from Technicolor, where she has spent the past 2 years as Director of Sales. She was responsible for new business and business development across digital content delivery services for broadband, broadcast and media for clients such as, BBC Worldwide, NBC Universal, Sony and Granada. Prior to that, Sue spent 12 years at 4MC/Ascent Media London where she worked as Business Development Manager and Head of Client Services.

Róisín has worked for both post production and production companies giving her a wealth of experience in the operations and editing spheres. She joins from Tiger Aspect where she was responsible for the maintaining and developing of in-house post production and prior to that spent 5 years at Sanctuary Post as Technical Operations Manager.

Nicola has spent the past 19 months at Prime Focus working closely with the creatives and TV department at JWT for Prime Focus’ in-house facility, Kpost. She has produced TV campaigns for clients including B&Q, Vodafone and Canon, digital campaigns for Listerine, Rowntree’s Randoms and Kleenex and production campaigns such as HSBC and Wilkinson Sword. Prior to joining Prime Focus, Nicola worked at Soho 601 and Golden Square.

Prior to joining Prime Focus, Juliet had been involved with the first two series of Masterchef, Trinny & Susannah's What Not to Wear and the MOBO and MTV EMA Awards. She has previously worked at Halo Post, Arena P3/Concrete and TSI.

Simon Briggs, MD, UK commented "I am pleased with all our recent staff acquisitions as we continue with our strategy of employing talented and experienced people to the Company. I expect each of them to make a significant contribution to Prime Focus in the years ahead."