As the founder of Prime Focus, Namit Malhotra has been responsible for the development, growth and strategy of the Prime Focus group of companies from its modest beginnings in Mumbai in 1995 to its current position as a global industry powerhouse.
Recruiting co-founders and Creative Directors Merzin Tavaria, Prakash Kurup and Huzefa Lokhandwala in 1995, Namit began work in the Malhotra family garage with one editorial system purchased on loan. By 1997, the company had been rebranded as Prime Focus, and what followed was a series of firsts for India - the introduction of the first high-end finishing system in 1997, the first film scanning and recording system in 2001, the first Spirit datacine in 2003 and the first Motion Control rig in 2004. Prime Focus quickly established itself as India’s top digital production services provider, and retains that accolade to this day.
Namit’s ambitions to bring Prime Focus to global prominence began with Bombay and National Stock Exchange listings in 2006, and the acquisition of visual effects and post-production companies in the UK, USA and Canada. Following the consolidation and rebranding of these companies, Namit launched the new Prime Focus global brand in 2009 with the announcement of two revolutionary new technologies: CLEAR, a hybrid cloud-enabled Media ERP technology that virtualizes the content supply chain; and View-D, Prime Focus’ proprietary 3D conversion offering.
In 2010, Namit made the strategic decision to move to the heart of global filmmaking, Hollywood, where he went about building the global business. In 2011 he consolidated the creative services division of the company under the name Prime Focus World, uniting the visual effects, 3D conversion and animation divisions of the company, and offering clients access to a globally integrated pipeline and a world of creative talent. PFW has gone on to work on some of Hollywood’s biggest films, from Star Wars: Episodes I-III and Harry Potter and the Deathly Hallows, to Michael Bay’s Transformers franchise, Sin City: A Dame To Kill For Guardians of the Galaxy and Gravity.
In the summer of 2014, Namit made two announcements that would rock the media and entertainment industry – the combination of global film and media services business Reliance MediaWorks with Prime Focus Limited, and the merger of Prime Focus World with renowned visual effects company Double Negative. These two transactions served to create the world’s largest media services group, with over 5,500 professionals across 20 locations offering visual effects, stereo 3D conversion, animation and cloud-based digital media solutions to the film, advertising and television industries.
Namit’s perpetual optimism and entrepreneurial spirit is written throughout the Prime Focus identity. Actively seeking out projects that will expand the strengths of the company, and challenge its staff to push themselves to the next level, Namit is devoted to nurturing talent and ambition, and to delivering his clients world-class creative services, cutting-edge technical services and intelligent financial solutions.