General Manager, Marketing & Communications


Job Description

You will head the marketing and communications function for Prime Focus World in India. You will be responsible for developing and executing marketing and communications strategy for our creative services portfolio (visual effects, 3D conversion, animation), working closely with the Prime Focus World leadership in India and the Director of Global Marketing based in London.


  • Working closely with the PFW India leadership to develop and deliver on marketing strategy for creative services portfolio
  • Working closely with the PFW Director of Global Marketing to develop messaging, interrogate briefs, understand strategic developments and secure approvals
  • Work with creative supervisors, artists and sales leadership in crafting client centric communication
  • Manage the marketing communications function (planning, budgeting, customizing marketing communications, getting the sign-offs from business leads, driving the relationship marketing process)
  • Coordinate with external and internal stakeholders (content owners, vendors, research, web & social, content writers, designers) to deliver on marcom activities
  • Focus on internal initiatives and employee engagement, working closely with HR department to deliver effective and engaging campaigns, internal communications and employer branding activities
  • Manage branding and communications at events
  • Liaise with Group PR function; Leverage Group Marketing Shared Services
  • Proactively advise on improving marketing processes and programs by using best practices
  • Source, negotiate and manage third party suppliers

Skills and Experience

  • Minimum 10-12 years experience in strategic marketing and communications (experience with a Media & Entertainment industry organization will be a huge plus)
  • Demonstrated experience in developing and running integrated marketing communications programs, thought leadership, non-media outreach etc
  • Should have experience managing a small team and multiple external vendors
  • Must be able to communicate effectively with both senior management and creative production staff


Needs to Be

  • Exceptionally strong communicator with good presentation skills
  • Creative in thought, especially on new ways of communicating
  • Highly organized and able to multi-task
  • Able to coordinate and support senior leadership
  • Self-driven and proactive
  • A team player
  • Calm under pressure



Degree / diploma in marketing from a reputed institution and / or relevant experience.