Watch the 2D version of the commercial above
INNOCEAN Worldwide Europe GmbH has produced an innovative 3D Film for Hyundai Motor Europe with Prime Focus World, a specialist in Visual Effects,
3D Conversion and Animation, with global operations and presence in the key centers of creative content production.
The 3D spot that launches on the 24th brand campaign for Hyundai created with legendary director Frank Budgen. The Hyundai i10 spot retains the central idea of the integrated campaign that a Hyundai is ‘made of more’. It seeks to build a more emotional connection with consumers by showing how the cars are inspired by the lives of the people who drive them. In this film we see everyday objects flying through the air and coming together to create the new generation i10, designed to resonate with a youthful, urban demographic.
In order to create this 40 second 3D spot for the new generation i10, Prime Focus World (PFW) completed 14 stereo converted shots. The stereoscopic conversion was executed across PFW facilities in London and Mumbai for theatrical release.
All the visual effects were completed by The Mill, who also provided Prime Focus World with 2D elements. PFW Lead stereographer Barry O’Brien said: “All of the floating objects were very well suited for 3D conversion, we were able to use them to create some great ‘out of the screen’ 3D moments”.
Director: Frank Budgen
Agency: Innocean Worldwide
PFW Stereo Supervisor: Richard Baker, Barry O'Brien
PFW View-D Producer: Valeria Andino
PFW Scope of Work: 3D Conversion, 14 shots
PFW Lead Facility: London
PFW Associate Team: Mumbai