Technology.

The technology arm of Prime Focus is a global company in its own right, with a unique mix of Media, Entertainment and IT skills. Prime Focus Technologies (PFT) provides a 'Global Digital Asset Management Services Hub' to manage the various activities within the life-cycle of a piece of content.

PFT draws its strength from CLEAR a secure hosted enterprise class Media Asset Management (MAM) platform, provided as a service. The platform offers an ability to digitally manage the entire life-cycle of content (documents, images, audio, and video) from production to distribution. CLEAR is customizable to meet the client’s content and associated workflows. Offered as a hosted service, it is built on open standards, enabling integration with the client’s existing in-house systems and software.

With offices across three continents and five time-zones, clients can leverage infrastructure, scale and cost offered by our 'Global Digital Pipeline™', while being serviced by a local team. Building on the position of being a premier Visual Entertainment Services company worldwide in the Advertising, Television & Feature Film markets, PFT offers technology driven media processing solutions to cater to the life-cycle needs of content.

To visit the PFT website, please click here.