Equipment Rental.

For many years, Prime Focus has been delivering a full range of camera equipment on a rental basis to film makers around the world. In line with the company philosophy of delivering state of art equipment with ease of service, Prime Focus has recently shifted its Indian EQR division to a new and bigger headquarters at Film City in Mumbai.

Spread across 10,000 sq ft, the facility is strategically located for filmmakers, owing to its proximity to the studios and lots of Film City. The new facility has a DOP Test room designed by renowned DOP Mr. Kamalakar Rao. Outside Mumbai, Prime Focus provides rental services in Hyderabad and Chennai.

Prime Focus has a huge range of rental equipment available, from film and HD cameras, to lenses to lighting kit. It not only offers a complete range of cameras but also technical support services to its customers. The company is first in India to provide 3Perf Super35 shooting cameras that not only add cinematic appeal to films but also help save the production costs by consuming 25% less stock.

The range of cameras available includes brand new Arri Cam LT, Arri 535, 435, 235 cameras with Ultra Prime Lenses making Prime Focus the largest provider of camera solutions in India. It also offers Master Prime Lenses, Angenieux Optimo Zoom lenses 24-290, Angenieux HR lens 25-250 and various other wide lenses.

The facility also has an in-house state of art maintenance department which offers constant support to clients and their needs, making Prime Focus the only supplier in the India to provide technical support with camera rental. In addition to the film cameras, Prime Focus provides High Definition digital shooting with the latest Sony HDCAM SR technology with Canon block lenses, and for more budget sensitive projects there is the Panasonic Varicam. In addition to services for the film and advertising industries, Prime Focus also provides video cameras in Digital Betacam and HDV formats to shoot TV serials and multi camera shooting with online switching for events and shows.