Prime Focus World is a global leader in the creation of stereoscopic imagery with its proprietary 3D tool-set - View-D™. Since 2009 we have been the first choice of Hollywood's biggest studios and directors due to our ability to single-handedly deliver the conversion of full length feature films; to provide filmmakers with full creative control over their stereo imagery; and to effectively manage the many changing demands of a feature film in production.
We fully involve the production creatives throughout the development of the conversion, and creative decisions are made in a collaborative and open manner.
Our technology is not restricted to one conversion method and combines rotoscoping and geometry to create 3D that is indistinguishable from native and stereo rendered imagery, whilst ensuring stereo accuracy and consistency across the show.
At Prime Focus we are renowned for producing the highest quality 3D with a deep respect for the integrity of the original photography. Our images retain all the subtleties of the original shot, including fine hair, edge details, motion blur and in-camera lens artifacts. Our pipeline works in parallel with VFX facilities, reducing and simplifying VFX asset sharing and marrying production tools and tracking.
Prime Focus World has single-handedly delivered many of the highest-profile 3D conversions of blockbuster feature films. Recent shows on which PFW operated as the sole conversion partner include Gravity, The Wizard of Oz, World War Z, Star Wars: Episodes I-III, Men in Black 3, Frankenweenie and Wrath of the Titans.
Stereo conversion of mono plates with or without elements
Through our process we are able to provide detailed roto to VFX houses
Stereo matte creation for DI
Accurate stereo cameras to pass back to VFX houses
Native corrections to fix alignment issues and depth issues
Full editorial team to manage stereo reels and client/studio reviews
Onset stereo supervision